ASEAN - a region full of opportunities

Herzlich Willkomen, Welcome, 欢迎, Selamat Datang, Hoan Nghênh, ยินดีต้อนรับ

We are happy to get in contact with you:

Joerg Koch

What do we offer

Your trustworthy and reliable partner to one of the fastest growing region in the world.

Experienced guidance and support for your business expansion into ASEAN.

In-depth knowledge of the business practices in South-East Asia.

Great network of highly qualified local professionals.

Business Expansion to ASEAN

Guiding your market entrance. Increasing your revenue and profit in ASEAN

“Hireanexpert” Conducting market studies following your ideas and catering to your industry.

“Hireanexpert” Developing a market entry strategy according to your specific requirements.

“Hireanexpert” Supporting establishing a distributor network or your own Sales office.

“Hireanexpert” Connecting you to potential distribution partners or direct accounts.

“Hireanexpert” Proposing sales and pricing strategy.

“Hireanexpert” provides a guideline for your first steps into ASEAN.


“Hireanexpert” takes over your sourcing assignments. “

Hireanexpert” selects appropriate manufacturers offering international quality standards.

Sourcing in Asia has specific challenges, mostly fueled by cultural differences that keep playing a role even in globalised economies. Following a transparently structured approach, our consultants also emphasize communication with our clients in sourcing projects, so that expectations do not fail to meet reality and real added value can be created.

The same applies to successful sourcing in Europe for Asian customers: it is crucial to understand the respective economies from more perspectives than mere numbers. We build a bridge for our Asian customers to understand the specifics of Europe’s markets so that their investment and business activities run smoothly and have the desired effect.

Who are we?

With the objective to coach Malaysian working in European Companies and to match European companies with potential Malaysian partners Empire Business Link was established 2014 in Malaysia by Ai Li Ch’ng-Koch and Mary Lopez.

Originally from Malaysia, Ai Li Ch’ng-Koch (BA International Trade – Victory University Melbourne, Australia) has been engaged with local and international companies and organisations and spent many years in Australia, Singapore and Hong Kong.

Originally from Malaysia, Mary Lopez (Master in Technology Management – Griffith University Brisbane, Australia)

Originally from Germany, Jörg-Michael Koch (BA in International Business Administration – University of Applied Science Pforzheim, Germany) has spent most of his professional life related to Asia and has been living in South-East Asia for nearly 20 years. He has been in various executive roles with German market leaders. He offers a vast expertise and experience doing business in South-East Asia, China and India. Having moved back to his home country recently he is looking forward to sharing his in-depth knowledge about this region full of opportunities with you.

Contact Germany

Jörg-Michael Koch
Wettegasse 5
71706 Markgröningen

Phone: +49-178-932 4505

Contact Malaysia

Empire Business Link
Suite 21 F139
Bangsar Shopping Centre
285 Jalan Maroof
59000 Kuala Lumpur

Phone: +60-12-218 3920